In eleven short years, we have grown from a tiny start-up that started from humble beginnings as a small department within Hollywoodbets. The Team consisted of a few developers who dreamt big and were determined to achieve their goals. The Team’s fearless approach allowed them to build a cutting-edge betting software system for South Africa’s leading bookmaker. This system was built from the ground up, along with a range of other solutions. We are now capable of rivalling the very best around the world!
Our software development department outgrew its commercial parent, and has since left the Hollywoodbets nest. This has allowed us to become the innovative, stand-alone software development house we are today.
We are one of the largest, most diverse betting software providers in Sub-Saharan Africa, providing reliable and user-friendly betting software on a global scale.
In 2010, we started off as a humble software development start-up within Hollywoodbets based in the “glass house” at the Argyle branch in Durban. We didn’t have much, but we had the motivation, and we hit the ground running!
2013 saw the launch of SyX software at a branch in Pretoria called River Square. The first bet was placed on Monday, 25 November 2013, on Race 3 at Flamingo Park - on a horse called Amber Ace
The retail roll-out started in March 2014. We have never looked back!
The development team within Hollywoodbets outgrew an in-house support function, and 25 team members were all transitioned into Betting Entertainment Technologies. In June that year, the Team left the Hollywoodbets nest and moved into a new building at Tetford Circle in Umhlanga. By September, online customer migration, and Hollywoodbets retail transition over to SyX, was complete.
All shared services from Hollywoodbets have moved directly into BET Software, and rebranded as BET Software. We now have a Team of 190 All-Stars, and we’re growing!
As we grow, we continue to reach record bet rates each week. We are expanding into more countries in Africa, and have secured our UK license.
SyX has already launched in the following countries, and is being supported by our All-Star Team:
Lesotho – powering SIMA Communications.
Mozambique – powering Hollywoodbets.
Zambia – powering AfricaBet.
Zimbabwe – powering AfricaBet.
Kenya (coming soon) – powering Hollywoodbets.
As we continue to expand our footprint, we can’t wait to see where the future takes us.