Marketing Team Lead (Web Team)

BET Software is one of the most diverse betting software providers in Sub-Saharan Africa. Our multiskilled All-Star Team is responsible for providing ground-breaking software solutions on a global scale, while supporting high transactional volumes in a fast-paced industry. We offer a dynamic work environment and culture that supports learning and growth, a place where you can flourish amongst like-minded individuals. Currently, on an exponential growth path, we’re increasing our footprint, establishing BET Software as a leader in global markets. Interested? There’s a lot we can’t predict in this business, but one thing is certain: you’ll never be bored…so come along for the ride.

We are looking for a Marketing Team Lead (WEB Team) who will be responsible for developing and executing marketing campaigns together with the existing Brand & Marketing Manager. This role will raise brand awareness through the creation of strategic marketing campaigns in order to help achieve business objectives. The Marketing Team lead will also be responsible to execute competitor analysis and ensure ROI on marketing campaigns that have been executed. The role will also have a responsibility to guide, mentor and lead more junior members of the team in order to grow the skillset within the Marketing department.


  • Manage all aspects of the marketing web development team, including line management and project management as required.
  • Develop and oversee processes ensuring that the team develops and delivers to agreed deadlines, quality and in line with their agreed priorities.
  • Oversee admin and budgets for all projects within the Team
  • Receive briefs from clients, interpret these with the Team to create solutions that will meet client objectives and deliver.
  • Manage the development of websites in line with the agreed priorities. Ensuring development standards are always met and security is maintained.
  • Discuss and recommend technical developments to improve the quality of our websites/portals and supporting infrastructure.
  • Ensure that all documentation is created and maintained to a high standard.
  • Develop an understanding of existing systems and consider opportunities for future development for web/portal solutions.
  • Keep abreast of new technology for future-proofing, sharing knowledge with colleagues as appropriate
  • Carry out a risk analysis of introducing new technology.
  • Monitor the ongoing performance of websites.
  • Contribute to SEO & SEM strategies and planning for sites and ensure that all sites are optimized and provide digital marketing insights and strategic direction for digital marketing campaigns as required.
  • Work with UI and UX designers, copywriters, motion graphics designers, amongst others, to ensure sites are designed on brief and in line with brand guidelines, providing exceptional user experience and optimized content.
  • Actively promote the BET Software values, live the values and lead as an example to the team.

Behavioural Outputs:


  • Displays a positive attitude.
  • Works with integrity by ensuring all communication is honest, accurate and complete.
  • Provides appropriate feedback to stakeholders and team members.
  • Identifies what needs to be communicated.
  • Identifies the pace at which communication and updates are required.
  • Immediately inform management and relevant stakeholders of any roadblocks which may cause delays or ability to complete assigned tasks.
  • Assist stakeholders with queries and escalate to management as required.

Adaptably Resilient

  • Adapts to change and is open to new ideas and willing to take on new responsibilities.
  • Able to handle pressure and can effectively adjust plans to meet changing needs/demands.
  • Changes his/her interpersonal style and approach based on the circumstances.
  • Adapts behaviour to maintain cooperative relationships with others.
  • Accepts changes to task, plans and procedures in order to align with strategic direction of the organization and appropriately adjusts behaviour and activities to changing conditions.
  • Maintains a positive attitude in the face of change.
  • Ensures arrangements are made when unable to be on time or unable to work overtime.

Decision Making Quality

  • Metrics-driven marketing mind with eye for creativity
  • Makes confident, timely, fact-based decisions drawing on a broad range of resources through collaboration with others.
  • Ensures others understand the decision before moving forward.
  • Considers short- and long-term implications of the decision.
  • Able to logically defend and explain judgements and decisions.
  • Takes steps to accurately define the problem before seeking a solution.
  • Bases decisions and evaluations on a careful and systematic review of relevant facts and information.

Resourceful and improving

  • Generates new ideas and challenges the status quo, takes risks, supports the change and encourages innovation.
  • Identifies opportunity to create new ideas and innovate or improve efficiencies wherever possible
  • Solves problems through questioning the status quo.
  • Is open to criticism and identifies areas for improvement of self and team or process.
  • Explains challenges when faced with conflicting instruction.

Qualifications and Experience

  • Relevant Diploma/Degree
  • 2-3 Years’ experience in leading a team
  • 3-5 Years Digital Experience
  • Experience with marketing automation tools
  • Ability to travel from time to time
  • Established industry contracts preferred
  • CSS/HTML/JavaScript (Advantageous)
  • Digital marketing experience including an understanding of SEO (Advantageous)
  • Project management experience (Advantageous)